Bahlsen Biscuits
Bahlsen is a global biscuit brand beginning its expansion into North American markets. I was responsible for developing content, implementing social strategy, and organic follower growth for @bahlsenbiscuitsusa.
Branded Content Film — Producer
To celebrate Bahlsen's new packaging launch we had dozens of drones pass out free samples to real people in Montclair, NJ. We included a BTS social component that helped tease out the branded content film to great success.
65.9M impressions
+10K attributed sales
+1M in in-store traffic
+6.7M video views (FB, IG, Twitter, YouTube)
69% completion rate on social
+98K clicks on social
Social Media — Content Creator & Management
#HideThemAtHome Campaign
With everyone being quarantined, we launched a mini-campaign to share at-home hiding spot ideas so everyone can protect their favorite snack. We extended this concept from TV to social media and had a lot of fun and saw an increase in engagement.
#BahlsenGoesToTheOscars Campaign
Bahlsen was featured in the 2020 Oscars swag bag. To leverage our relationship with the big event, we live tweeted the event and engaged with the film-lovers community by creating an online poll for fans to cast their predictions for the winners. Voters who guessed correctly across the top categories received the same assortment of Bahlsen biscuits that were included in the Swag Bag.
4.7M impressions
+14% increase in engagement