I joined Gametime during a period of explosive growth, where I took on multiple roles to build and lead a high-performing in-house creative team that played a crucial role in scaling paid social marketing efforts. By driving performance optimization, fostering cross-functional collaboration, and delivering innovative creative, I significantly contributed to the company's rapid success—achieving over 2.5M new app downloads, improving cost efficiency, and scaling ad spend by over 17,500% in just one year.
Key Contributions:
Team Growth & Leadership: Scaled the creative team from 3 to 10 members, enhancing production capacity and fostering an innovative, high-performing environment.
Established a UGC Division: Built a successful UGC division within the creative team, driving significant growth in ad performance and scaling efforts across Meta and TikTok. UGC WORK SAMPLES
Production Management: Managed production efforts for live event shoots, UGC collaborations, and partnerships with agencies, delivering engaging and impactful content.
Cross-Functional Collaboration: Worked closely with creative, marketing, and data teams to streamline processes, improve efficiency, and ensure alignment with business objectives.
Creative Operations: Standardized creative operations, optimizing workflows from concept to completion, which improved scalability and operational success.
Performance Optimization: Led the analysis and optimization of campaign performance, identifying trends and opportunities for rapid growth, especially in paid social on TikTok and Meta.